The Lyrical Artworks of Ahalya S.

 A staggering choker encrusted with ruby baguettes and interjected with opal drops.

Balancing is an artwork, and Ahalya S., a primary generation jewellery dressmaker, has mastered that act. although she offers a nod to the centuries-vintage conventional Indian motifs, her jewels are extremely modern, elegant and austere, evoking understated luxurious. The reticent Chennai-based totally artist, whose foray into the world of jewelry designing was unintended, creates poetry in gold… awesome yet minimal and unfussy. Ahalya operates from a spacious boutique wherein she welcomes clients who speak and collaborate along with her if you want to own one-of-a-kind jewels. The bespoke carrier permits her customers to build a jewelry portfolio; in which they re-strategise their existing jewellery to re-envision it in a way that is good for them. “in any case,” says Ahalya, “What you put on is who you are.”

tell us how you launched into the adventure to turning into a jewelry dressmaker.

becoming a jewellery fashion designer changed into accidental. I set up my first studio while not having any formal introduction to the commercial enterprise of jewellery. instead, the studio turned into born out of my love for jewelry and my desire to installation a commercial enterprise of my very own. Serendipitously, I got here across some young and gifted craftspeople, who had been willing to work with me at the time, and from whom I learnt a amazing deal.

on the grounds that I wasn’t inheriting or joining a business with material to be had to me, I needed to be creative in my use of assets. happily, my natural aesthetic leans towards the minimal, and is more pared down than the conventional Indian jewelry aesthetic. Very early on, I realised that my power was in creating jewellery that, rather than being an funding, became approximately making an impression. This idea keeps to outline my work even nowadays.

Who have been your early customers?

most of the people of my purchasers after I began out had been expert women searching out jewellery they might put on daily. many of those girls already had a number of jewellery, but were looking for socially applicable portions that they couldn’t locate in traditional stores.

I suppose my designs worked for them because they nevertheless looked valuable while being greater wearable than traditional Indian jewelry. This become a huge getting to know for me.

within the early years, I grew to be very conscious that jewellery is ready presentation and enjoy. people don’t all purchase jewellery for the same reasons. some need to affect others, some want it for themselves, even as others have sentimental reasons—so many specific emotions propel jewellery buying. frequently, the customer herself can't articulate what it is she’s looking for or why, so it will become my job to find out.

How do creations come to life at your studio?

At Ahalya, I don’t clearly work with ideas or collections. My studio is a place wherein i've various offerings that people can select from for their bespoke pieces. This process gives me the scope to be more creative in preference to amplify on certain ideas or issues. even as the brand has grown, we still have a restricted inventory.

in my view, it's far fortunate that I in no way learnt to use the pc or software program, to layout. i was skilled in drawing, so drawing three-dimensionally and knowledge scale, have come to me evidently. Going off scale in design can affect budgets in addition to comfort of wear. it's miles important for a clothier to understand construction and design together. I literally started my jewelry profession on the workshop, watching designs come to existence, and i've this experience to thank for my understanding of the craft.

although your creations are inspired via Indian motifs – you effortlessly infuse a modern-day aesthetic into it. How do you reap the balance?

I don’t genuinely think too much when I layout. it's far an organic process that starts offevolved with visualising a piece of jewellery. The actual design is not an intentional method, but the aesthetic is very clean, and that courses the whole thing I do.

My early understanding of my customers turned into that at the same time as they had been current working specialists, they didn’t want to drop the Indian aesthetic altogether. They have been searching out layout that reflected their roots. My customers desired to get dressed well with out necessarily dressing up. I assume i discovered a niche—jewelry that seemed different however become crafted on a scale and in a classy for regular put on.AZlyrics